Our Story
About Us
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Welcome to The Beauty Genie®, your ultimate destination for high-quality haircare solutions designed to celebrate and empower textured hair.
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Founded by Ebony J. Karim, an innovative entrepreneur passionate about inclusivity in beauty, The Beauty Genie was born out of the desire to make premium haircare products more accessible to multicultural individuals. Joining her on this mission are Quintella Rodgers, a licensed cosmetologist and salon owner with years of experience caring for textured hair, and Swanzetta Lewis, her identical twin and a key stakeholder behind the brand.
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At The Beauty Genie, we believe haircare is more than a routine—it’s self-expression, self-care, and empowerment. That’s why our vending machines and curated products are thoughtfully crafted to meet the unique needs of textured hair, ensuring every strand gets the love and attention it deserves.
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Whether you're on campus, on the go, or simply exploring new options for your haircare routine, The Beauty Genie is here to redefine convenience and quality for your hair journey.
Discover the magic of The Beauty Genie today—because your hair deserves nothing less than the best.
Our Mission
Our Brand Statement
Empowering Excellence in Haircare
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At The Beauty Genie®, we are revolutionizing the beauty industry by merging innovation, inclusivity, and convenience. Our mission is to empower individuals with textured and multicultural hair by providing accessible, high-quality haircare solutions that celebrate diversity.
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Through our smart vending machines, curated product offerings, and dedication to excellence, we bridge the gap between beauty and technology—ensuring every customer has access to the tools they need to feel confident, beautiful, and seen.
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The Beauty Genie is more than a brand—it’s a movement to inspire self-expression, redefine beauty standards, and empower communities globally.